Blog

New York City trade shows and conventions are among the most competitive in the country. With hundreds of exhibitors promoting their products and services, attendees are overwhelmed with visual noise and aggressive marketing tactics. To attract more visitors to your booth, you need a strategy that blends striking visuals, clear messaging, and a memorable experience that sets you apart from your neighbors. Whether you're exhibiting at the Javits Center, Pier 36, or a niche industry expo, your booth must stand out from the moment attendees walk onto the floor—and continue delivering value once they step inside.

Discover how to manage speakers and VIPs smoothly with this smart guide for event planners. Learn logistics, communication strategies, and best practices for stress-free events.

Discover how to solve event staffing challenges. Learn strategies to reduce turnover, build reliable teams, and maximize ROI for brand activations.

Revitalize your event planning: a lighthearted guide for event marketing managers packed with creativity boosters, burnout signs, recovery hacks and quick FAQs.